UNL Branding

Brand Guide screencapture screened background

As writers, designers, photographers, web developers and overall brand ambassadors, all of us are called upon to go forth and help share our brand. Brand assets are the creative tools, visual elements and written words that enhance our image and bring the University of Nebraska brand to life. They include our logo, typefaces, color, voice, and visual style.

Nebraska Brand Book Cover

Nebraska Toolbox & Brand Book

The Toolbox & Brand Book is designed to assist in the process of implementing a simple, attractive and economical branding system that is flexible enough for campus units to retain individuality within the university brand.

Visit the Toolbox & Brand Book site

Screenshot of Athletics Brand Guide cover

Athletics Brand Guide

This guide primarily serves staff in Nebraska Athletics but also addresses sport clubs and guidelines for using university brand assets in communications.

Download the Athletics Brand Guide

The Marks

Athletics Brand Guide Art Sheet with examples

The University Seal is reserved for Trustee, Presidential, ceremonial, or commemorative use. It is not designed for use on commercial or promotional products. Use of the seal on commercial or promotional products must be approved through the Licensing and Branding Department.


™ and ®

Many of The University of Nebraska–Lincoln’s trademarks are registered with the United States Patent and Trademark Office. If a trademark bears the ®, then it is a federally registered trademark. If a trademark bears the ™, then it is not federally registered but is still a recognized university trademark. Use of the proper trademark designation symbols in connection with the goods and services associated with the university will assist in effectively protecting the rights that the university has developed in its marks.

Be sure to review the University of Nebraska Logo Sheet to confirm proper designations before submitting artwork for approval.