As writers, designers, photographers, web developers and overall brand ambassadors, all of us are called upon to go forth and help share our brand. Brand assets are the creative tools, visual elements and written words that enhance our image and bring the University of Nebraska brand to life. They include our logo, typefaces, color, voice, and visual style.
Nebraska Toolbox & Brand Book
The Toolbox & Brand Book is designed to assist in the process of implementing a simple, attractive and economical branding system that is flexible enough for campus units to retain individuality within the university brand.
Athletics Brand Guide
This guide primarily serves staff in Nebraska Athletics but also addresses sport clubs and guidelines for using university brand assets in communications.
What is a trademark?
A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others
The university owns a variety of symbols, insignias, slogans, mottos, emblems, seals, and words which have been in use for many years. The University of Nebraska–Lincoln has a long-standing policy of protecting the symbols that are associated with its name and its reputation as one of the finest universities in the country. Because registered trademarks and service marks are valuable assets, they must be used correctly to avoid loss or dilution in the marketplace.
™ and ®
Many of The University of Nebraska–Lincoln’s trademarks are registered with the United States Patent and Trademark Office. If a trademark bears the ®, then it is a federally registered trademark. If a trademark bears the ™, then it is not federally registered but is still a recognized university trademark. Use of the proper trademark designation symbols in connection with the goods and services associated with the university will assist in effectively protecting the rights that the university has developed in its marks.
Be sure to review the University of Nebraska Logo Sheet to confirm proper designations before submitting artwork for approval.