Collegiate Licensing Company (CLC) is a division of IMG Worldwide and is the nation’s leading collegiate trademark licensing and marketing company. CLC acts as the University of Nebraska–Lincoln’s exclusive trademark licensing agent.
Only those who have been approved through the CLC licensing process.
If I am a student or from a department at the University of Nebraska–Lincoln, do I need to ask permission to use a trademark?
Yes, it is important for the university to protect the trademarks and controlling their use will maintain their value. To start the request process, please go to Student Requests or Department Requests.
I am a student organization or a university department, how do I order a shirt or other University of Nebraska–Lincoln branded products?
You will need a license if:
- You or your business/organization wishes to use the Nebraska trademarks on any product that is to be sold. Please visit the How to Become Licensed section to learn more about applying for a license.
- You or your business/organization wishes to use any of Nebraska’s trademarks in any type of advertisement to promote the sale of your goods or services. Examples would include print advertisements, radio spots, TV spots, etc. Please contact Husker Sports Marketing (IMG) at 402-742-8622 to learn more.
- You or your business/organization wishes to use any of Nebraska’s trademarks to drive business to your organization in other ways. Please contact Husker Sports Marketing (IMG) at 402-742-8622 to learn more.
All items bearing University of Nebraska–Lincoln marks must be produced by a licensed vendor regardless if they are for resale or giveaway. For a list of our current licensees, go to Current Licensees and Retailers.
No, when ordering a product, the design must contain a UNL trademark to help brand and tie your student organization or department to the university.
Yes, each order should be submitted and approved. Branding standards for the university can change. This will ensure your design is current and in line with branding standards.
For information on the licensing process, go to How to Become Licensed.
What does the University of Nebraska–Lincoln do if unlicensed merchandise is discovered in the marketplace?
UNL takes seriously the responsibility that comes along with trademark ownership and will take appropriate action to ensure UNL trademarks are adequately protected.
A list of UNL’s registered and common law marks can be viewed on the Official Logo Sheet.
The words “Nebraska” and “Cornhuskers”/“Huskers” are trademarked by the university, but these are common words. How do I know whether I need permission to use these trademarks?
As a general rule, when Nebraska’s color scheme or any other Nebraska identifier is used in connection with these words to reference the University of Nebraska and not the state of Nebraska in a commercial manner, you will need a license. Also, if the items are being sold with the intention of representing the University of Nebraska, you will need a license.
All uses of the university trademarks require permission from the Licensing and Branding Department. Please email your request to firstname.lastname@example.org.
No, it is not permissible to embellish products with UNL trademarks.
I would like to have a product made to distribute to my employees and/or customers that features my company’s logo, as well as the Nebraska logo. Do I need a license?
Yes. Please contact Husker Sports Marketing (IMG) at 402-742-8622 to learn more.
Yes, all commercial filming inquiries should be directed to Lonna Kliment, Director of Licensing and Branding at email@example.com.
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