The mission of the University of Nebraska–Lincoln Licensing and Branding Department is to protect, promote and generate revenue from the correct use of the university’s name and symbols. The department strives daily to ensure the public can identify with and trust the quality of any product bearing an official athletic department mark.
Partnership with CLC
In 1995, UNL entered into a partnership with the Collegiate Licensing Company (CLC) to increase exposure in the marketplace and to help ensure the continued growth of all facets of UNL’s licensing program. CLC is a division of global sports and entertainment company IMG and is the nation’s leading collegiate trademark licensing and marketing company. CLC acts as UNL’s exclusive trademark licensing agent.
UNL has registered trademarks with the United States Patent and Trademark Office (USPTO) and with the Nebraska Secretary of State’s Office. UNL’s protected trademarks are listed and displayed on the trademark licensing official logo sheet. As indicated on the logo sheet, any use of the UNL trademarks requires licensing approval from UNL and CLC.